“SOFT POWER 2.0.”: TECHNOLOGY OF 21ST CENTURY DIPLOMACY | Zendy

Natalya Morozova | Zendy

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“SOFT POWER 2.0.”: TECHNOLOGY OF 21ST CENTURY DIPLOMACY

Author(s) -

Natalya Morozova

Publication year - 2020

Publication title -

русская политология – russian political science

Language(s) - English

Resource type - Journals

ISSN - 2541-965X

DOI - 10.51180/rps.2020.15.2.002

Subject(s) - soft power , persuasion , diplomacy , power (physics) , emerging technologies , hard power , digital transformation , information and communications technology , political science , foreign policy , china , computer science , knowledge management , politics , artificial intelligence , law , psychology , social psychology , physics , quantum mechanics

The intensive development of information technologies has contributed to the transformation of strategies, technologies, and methods for the implementation of foreign policy courses of states and the achievement of their diplomatic goals. The diplomatic technologies have expanded to include both classical diplomacy and digital technologies. This article analyzes the features of “soft power 2.0” as an instrument of modern diplomacy. “Soft power 2.0.” is considered by the author as a modi cation of the traditional “soft power” strategy, integrating “persuasion technologies” with information and communication resources. As practice shows, digital services, programs, algorithms can use the actions of users of social networks and imperceptibly, gently control them, forming their preferences.

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