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Storytelling as an emotional marketing strategy for strengthening brand equity: Application examples from Turkey
Author(s) -
Nilgün Köksalan
Publication year - 2021
Publication title -
kayseri üniversitesi sosyal bilimler dergisi
Language(s) - English
Resource type - Journals
ISSN - 2687-5772
DOI - 10.51177/kayusosder.939059
Subject(s) - advertising , art , humanities , business administration , business

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