Open AccessStorytelling as an emotional marketing strategy for strengthening brand equity: Application examples from Turkey
Author(s) -
Nilgün KÖKSALAN>
Publication year - 2021
Publication title -
kayseri üniversitesi sosyal bilimler dergisi :
Language(s) - English
Resource type - Journals
ISSN - 2687-5772
DOI - 10.51177/kayusosder.939059
Subject(s) - advertising , art , humanities , business administration , business