Open AccessTake it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
Author(s) -
Saima Munawar,
Azeem Muhammad Qureshi,
Syed Muhammad Fahim
Publication year - 2022
Publication title -
market forces
Language(s) - English
Resource type - Journals
eISSN - 2309-866X
pISSN - 1816-8434
DOI - 10.51153/mf.v17i1.540
Subject(s) - advertising , antecedent (behavioral psychology) , value (mathematics) , marketing , content analysis , conceptual framework , sociology , computer science , psychology , business , social science , social psychology , machine learning