Open AccessImpact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention
Author(s) -
Zaki Noah Hasan,
Muhammad Naeem,
Saleem Ahmed,
Syeda Zeerak
Publication year - 2022
Publication title -
market forces
Language(s) - English
Resource type - Journals
eISSN - 2309-866X
pISSN - 1816-8434
DOI - 10.51153/mf.v17i1.538
Subject(s) - advertising , slogan , ambiguity , marketing , perception , affect (linguistics) , business , clothing , value (mathematics) , flexibility (engineering) , psychology , economics , political science , politics , linguistics , philosophy , communication , neuroscience , law , management , machine learning , computer science