Open AccessConsumers’ perceptions of visual product aesthetics based on fashion innovativeness and fashion leadership levels: A research study in Mersin
Author(s) -
A. Celil Çakıcı,
Sena Tekeli
Publication year - 2020
Publication title -
journal of global business insights
Language(s) - English
Resource type - Journals
eISSN - 2640-6489
pISSN - 2640-6470
DOI - 10.5038/2640-6489.5.1.1119
Subject(s) - product (mathematics) , marketing , perception , descriptive statistics , advertising , business , population , sample (material) , competition (biology) , psychology , sociology , statistics , mathematics , geometry , neuroscience , ecology , chemistry , demography , chromatography , biology