
Análise do comportamento decisório de analistas contábil-financeiros: um estudo com base na teoria da racionalidade limitada
Author(s) -
Marcelo Álvaro da Silva Macedo,
Patrícia Vivas da Silva Fontes
Publication year - 2010
Publication title -
revista contemporânea de contabilidade
Language(s) - Portuguese
Resource type - Journals
eISSN - 2175-8069
pISSN - 1807-1821
DOI - 10.5007/2175-8069.2009v6n11p159
Subject(s) - heuristics , bounded rationality , rationality , prospect theory , cognitive bias , order (exchange) , process (computing) , cognition , computer science , psychology , economics , microeconomics , artificial intelligence , political science , finance , law , neuroscience , operating system