Open Access(Im)possibilidades enunciativas sobre a língua inglesa no discurso publicitário de institutos de idiomas
Author(s) -
Cristiane Carvalho de Paula Brito,
Maria de Fátima Fonseca Guilherme,
Nathália Gontijo da Costa
Publication year - 2017
Publication title -
fórum lingüístico
Language(s) - English
Resource type - Journals
eISSN - 1984-8412
pISSN - 1415-8698
DOI - 10.5007/1984-8412.2017v14n3p2349
Subject(s) - humanities , philosophy
This work, based on the interface of the studies of Applied Linguistics, of Pecheutian Discourse Analysis and of Bakhtinian concepts of language, aims at analysing the discursive functioning of utterances about the English language in websites of private foreign language institutes. Our gesture of interpretation toward the corpus seeks to investigate how the entrepreneurial capitalist discourse relates to the discourse of empowerment and of motivation that obliterates and silences an entrepreneurial discursivity through its inscription in a didactic-pedagogic discursive formation, thus producing the effect that the institutes are mainly concerned with educational issues