Open AccessVisão baseada em recursos da empresa, inteligência competitiva e Balanced Scorecard: em busca da vantagem competitiva sustentável doi: 10.5007/2175-8077.2010v12n28p60
Author(s) -
Paulo Henrique de Oliveira,
Carlos Alberto Gonçalves,
Edmar Aderson Mendes de Paula
Publication year - 2010
Publication title -
revista de ciências da administração
Language(s) - Portuguese
Resource type - Journals
eISSN - 2175-8077
pISSN - 1516-3865
DOI - 10.5007/17359
Subject(s) - balanced scorecard , strategy map , competitive advantage , strategic management , business administration , process management , business , marketing
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