Open AccessProtocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures
Author(s) -
Virginia Diez,
Pilar Zorrilla Calvo
Publication year - 2017
Publication title -
working papers on operations management
Language(s) - English
Resource type - Journals
ISSN - 1989-9068
DOI - 10.4995/wpom.v8i1.6470
Subject(s) - entrepreneurship , class (philosophy) , protocol (science) , process (computing) , mathematics education , active learning (machine learning) , computer science , marketing , psychology , business , artificial intelligence , medicine , alternative medicine , finance , pathology , operating system
This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented