Open AccessLas figuras de calidad agroalimentaria diferenciadas como herramientas para un desarrollo rural sostenible.
Author(s) -
N. Jorgo De Marco,
Juán José
Publication year - 2017
Language(s) - English
Resource type - Conference proceedings
DOI - 10.4995/tomaval2017.2017.6395
Subject(s) - ingenuity , quality (philosophy) , product (mathematics) , constitution , process (computing) , rural sector , computer science , business , environmental economics , welfare economics , rural area , political science , economics , mathematics , law , philosophy , epistemology , geometry , operating system
The current situation of the agri-food sector leads us to the need to sharpen the ingenuity to find tools that allow consumers to identify our products in the market. A fundamental tool for achieving this objective is the use of differentiated agri-food quality figures. Given the plurality of figures on the market, it's very important to know how to identify which of them is the one that best fits our product, and the image that we want that they have of the same one. With this purpose it is important to delimit what are the main characteristics of each of them, or at least of the most important ones, as well as to identify which can be the main problems with which we can find when opting for a concrete formula. In any case, whatever the formula adopted, success is not always guaranteed, so it is more than advisable to go step by step. Initiate the process through the constitution of a collective mark or guarantee as a previous experience to make the leap towards more ambitious horizons such as a protected geographical indication or protected designation of origin.