Open AccessEmotional Branding: emotions and feelings aroused by the design of the olfactory experience of consumption according to the ecosystem approach to communication.
Author(s) -
Sarah Batista
Publication year - 2016
Language(s) - English
Resource type - Conference proceedings
DOI - 10.4995/ifdp.2016.3270
Subject(s) - semiotics , affordance , feeling , psychology , computer science , sociology , cognitive psychology , social psychology , epistemology , philosophy