Open AccessDo universities have a distinctive brand personality? The case of ECIU Universities
Author(s) -
Ana Estima,
Cristina Guimarães
Publication year - 2022
Publication title -
8th international conference on higher education advances (head'22)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.4995/head22.2022.14439
Subject(s) - personality , personality psychology , identity (music) , point (geometry) , psychology , institution , higher education , brand management , public relations , social psychology , sociology , advertising , business , political science , social science , physics , geometry , mathematics , acoustics , law