Open AccessEvaluation of the use of influencers for the development of consumer satisfaction in the Baltic consumer goods market
Author(s) -
Iveta Liniņa,
Velga Vēvere,
Rosita Zvirgzdiņa
Publication year - 2022
Language(s) - English
Resource type - Conference proceedings
DOI - 10.4995/carma2022.2022.15071
Subject(s) - influencer marketing , marketing , business , order (exchange) , advertising , marketing management , relationship marketing , finance