Open AccessThe effect on purchase intention of social media influencers recommendations
Author(s) -
Miguel González-Mohíno,
L. Javier CabezaRamírez
Publication year - 2022
Language(s) - English
Resource type - Conference proceedings
DOI - 10.4995/carma2022.2022.15057
Subject(s) - influencer marketing , context (archaeology) , product (mathematics) , social media , structural equation modeling , advertising , psychology , social influence , business , social psychology , marketing , computer science , mathematics , relationship marketing , paleontology , geometry , machine learning , world wide web , biology , marketing management
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