Open AccessThe effect on purchase intention of social media influencers recommendations
Author(s) -
Miguel González-Mohíno Sánchez,
L. Javier Cabeza-Ramírez
Publication year - 2022
Language(s) - English
Resource type - Conference proceedings
DOI - 10.4995/carma2022.2022.15057
Subject(s) - influencer marketing , context (archaeology) , product (mathematics) , structural equation modeling , social media , advertising , social influence , psychology , social psychology , business , marketing , computer science , mathematics , relationship marketing , world wide web , paleontology , geometry , machine learning , biology , marketing management