Open AccessFactors Related to Operational of Marina in West Coast Malaysia
Author(s) -
Syahmi Firdaus Zamri,
Ahmad Faizal Ahmad Fuad,
Mohd Hafizi Said
Publication year - 2021
Publication title -
proceeding politeknik ilmu pelayaran makassar
Language(s) - English
Resource type - Journals
ISSN - 2776-9194
DOI - 10.48192/prc.v1i4.323
Subject(s) - analytic hierarchy process , port (circuit theory) , fishery , business , service (business) , geography , environmental resource management , engineering , operations research , environmental science , marketing , biology , electrical engineering
Marina is a mooring facility or port located on a body of water that provides service for a small boat and yacht. The marinas in Malaysia are managed by private companies and few by Marine Department Malaysia. There are successful marinas in Malaysia. However, some marinas failed. This study aims to identify the factors to establish a successful marina and to identify factors that certain marina is less performed or failed. To identify the factors, the literature review and survey is performed to marina operators in Malaysia. The method used to analyse the data was the Analytic Hierarchy Process (AHP). Results showed that the identified factor are the location, services, and facility are the most important to establish the marina. The factor has a relationship with others, and the high possibility factor should be taken to establish a marina.