Open AccessImpact of CSR on Employee Satisfaction and Loyalty with Reference Cochin Port Trust, Ernakulam
Author(s) -
H Ajitha.,
Shobita. P. S
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-951
Subject(s) - corporate social responsibility , loyalty , business , job satisfaction , work (physics) , loyalty business model , port (circuit theory) , marketing , public relations , social responsibility , customer satisfaction , business administration , management , engineering , political science , service quality , service (business) , mechanical engineering , electrical engineering , economics
Corporate Social Responsibility (CSR) initiatives not only impress potential customers, they also increase employee’s satisfaction, loyalty and commitment to the organization. Corporate social responsibility is one of the most important concepts now a day. More and more companies recognize their responsibility towards their stakeholders, and the implementation of CSR has been proved to have several advantages. Few of its benefits are the positive impact on job satisfaction, loyalty and commitment of employees towards the work and organizations. Studies on the topic have shown that this positive effect works in practice, in various sectors including shipping, logistics and ports. The research was conducted with 100 employees of Cochin Port Trust. The questionnaire was circulated among the employees to retrieve the data needed. The data collected was analyzed using ANOVA method. The results showed that there was a significant change in the satisfaction level of the employees based on the regular practice of the CSR activities followed in the organization. The study also found that the employees were more loyal and committed to their company which has been fulfilling its corporate social responsibility. Hence from the study it was concluded that the CSR activities practiced by the organization is one of the factor that helps to improve the satisfaction level and loyalty of employees towards the organization.