Open AccessRefurbishment of Cyber Organizations Using the Data Storage System
Author(s) -
R. Sivakumar
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-715
Subject(s) - database marketing , computer science , information system , world wide web , database , business , marketing , engineering , marketing management , relationship marketing , electrical engineering
Marketing of databases is a formal method to the compilation, integration and analysis of customer information stored in the datasets of an organization. While database may traditionally been shown in commercial media for user information, the method to database marketing is characterized by the fact even more user data is stored and as such the information is analyzed and is used in innovative and more advanced ways. Advertising agencies use the information to learn little about consumers, pick target audiences for particular promotions, evaluate the importance of buyers to the business and have much more personalized customer offers, among several other aspects.