Open AccessCustomer Relationship Management
Author(s) -
T. Ilakkiya,
V. Jhansi,
K. Baranidharan,
P. S Immaculate,
S. Helen Roselin Gracy
Publication year - 2022
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-2601
Subject(s) - ranking (information retrieval) , descriptive statistics , stratified sampling , revenue , customer relationship management , customer satisfaction , marketing , probability sampling , operations management , business , computer science , statistics , engineering , mathematics , artificial intelligence , population , demography , accounting , sociology
The study is undergone to understand the customer relationship management (CRM) with respect to blue Bharath EXIM PVT.LTD development, communication, facilities, events organized and in general terms as well suggestions were welcomed. This involves identifying factors that affects employee satisfaction in the company. In the introduction a overview is given about the term’’ customer relationship management (CRM)’’ of the study is followed which is to discover new customers and increase customer revenue the solutions are given in the findings and in suggestions. The research methodology follow stratified sampling method under probability sampling technique. The pollution of the study comprised of employees of the company primary data was collected using the questionnaire. The analysis involves percentage analysis under the descriptive and the inferential analysis involves the statistical tools such as chi-square, ANOVA- one way that gives the ranking. The findings are given separately for each of the statistical tools such as first one is percentage analysis followed by chi-square method, ANOVA-one way and the findings are based on the interpretation inferred using the SPSS software. The suggestion that are provided enclosed the overall improvement for the company and hence the study is concluded that if the company tries to follow given recommendations and suggestions the company can improve overall performance in the future as well as it develops the overall relationship with the employees.