Open AccessA Study of the Effectiveness of Sponsored Ads on Social Media Platforms
Author(s) -
Neha Chouhan,
Ms. Ishita Karamchandani
Publication year - 2022
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-2555
Subject(s) - creativity , social media , competition (biology) , advertising , product (mathematics) , test (biology) , identification (biology) , preference , task (project management) , marketing , public relations , business , psychology , engineering , computer science , political science , world wide web , social psychology , economics , ecology , paleontology , botany , geometry , mathematics , systems engineering , biology , microeconomics
Surviving in the cut-throat marketing strategies is a challenging task for the marketers. Not only theoretically but also in practice social media networks are every second changing platforms. Every second the news get updated so as the people. In such a fast changing environment and among a great competition it is the pro-activeness of the company to advertise the company’s product and grab attention through social media as well with other marketing tools. Almost 3 out of 5 person use social media on daily basis and creativity factors gave an incredible contribution for the grabbing attention of the users towards the ads. Research paper suggests the ways of creative elements that will contribute to generate the presence of the brand and its identification on social media platform. A relation between the demographic variables and their impact on the effectiveness of such ads. There is a brief description about the findings which shows that there no much impact of demographic factors on the opinion about the effect of sponsored ads and its impact. An initiative of this paper to make designers understand the preference of the social media users and the various findings help them to make their design more compatible for social media\ frequency analysis and chi-square test are used to get these findings.