Open AccessA Study on Buying Behaviour and Usage of Mobile Phone Among Generation Z in Madurai City
Author(s) -
A. Dayana Amala Jothi
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-2211
Subject(s) - mobile phone , homeland , the internet , internet privacy , advertising , phone , third generation , media studies , business , sociology , political science , computer science , telecommunications , world wide web , law , politics , linguistics , philosophy
Mobile phone plays a predominant role in the modern because mobile phones are used by people at all levels. Generation Z, have never known a world without the Internet, cell phones or ipods."Generation Z" -- independent, stubborn, pragmatic and always in a rush. These youngsters, born after 1995 and unaware of a world without Internet, live a life that seems a million miles removed from the hopes, dreams and morals of previous generations. They are so hooked into the digital world that some academics have nicknamed them "the mutants". Gen Z, also known as iGeneration, Homeland Generation.