Open AccessSocial Media Analytics
Author(s) -
Riya M. Hate,
Vaishnavi T. Naik
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-2205
Subject(s) - social media , business intelligence , computer science , social media analytics , data science , data collection , process (computing) , analytics , product (mathematics) , data analysis , business analytics , world wide web , knowledge management , data mining , business , marketing , business analysis , business model , sociology , social science , geometry , mathematics , operating system
Social media is a broad spectrum of process like data collection, data storage into databases and preparation of data which is utilized for research, decision making, marketing campaign with the aid of various tools and algorithms to measure the performance of a product. Analyzing social media to collect data and planning strategy around them has become one of the major business activity. Topics covered in this papers would be applications and impact of social media, challenges faced while retrieving data and preparing data for business intelligence, it also mentions some tools and algorithm.