Open AccessOpportunities of MICE Tourism in India
Author(s) -
P. Ramya,
Mariappan Durga,
C. Jeyalakshmi,
S. Petchiammal
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-2135
Subject(s) - tourism , exhibition , incentive , work (physics) , business tourism , tourism geography , business , marketing , economic geography , geography , economics , engineering , market economy , mechanical engineering , archaeology
Tourism is the movement of people away from their normal place of residents for leisure, work, or business not more than one year or not less than one day .MICE- is one of the recent trend in the International tourism market. MICE mean meetings, incentives, conferences, convents, events, and exhibitions. This study is based on secondary data. And it revealed that itis a rapid growing trend in tourism. But good awareness and development of tourism infrastructure is necessary for the growth of MICE.