Open AccessAssessing the Prospects of Green Marketing in India
Author(s) -
M . Vairavan,
B. Anusuya
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-2089
Subject(s) - slogan , green marketing , marketing , business , revenue , marketing strategy , trustworthiness , advertising , political science , computer science , accounting , politics , law , computer security
The word “eco-friendly” has become a slogan of today’s marketing practices of different companies throughout the world. Green marketing is gaining noteworthy attention from both marketers and consumers. Given that a cautiously crafted green marketing strategy can earn trustworthiness with customers and provide a stage for revenue growth, it’s an area worthy of additional reflection. This paper is an effort to present a picture of green marketing prospects in India.