Assessing the Prospects of Green Marketing in India | Zendy

M . Vairavan | Zendy; Ms. B. Anusuya | Zendy

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Assessing the Prospects of Green Marketing in India

Author(s) -

M . Vairavan,

Ms. B. Anusuya

Publication year - 2021

Publication title -

international journal of advanced research in science communication and technology

Language(s) - English

Resource type - Journals

ISSN - 2581-9429

DOI - 10.48175/ijarsct-2089

Subject(s) - slogan , green marketing , marketing , business , revenue , marketing strategy , trustworthiness , advertising , political science , computer science , accounting , politics , law , computer security

The word “eco-friendly” has become a slogan of today’s marketing practices of different companies throughout the world. Green marketing is gaining noteworthy attention from both marketers and consumers. Given that a cautiously crafted green marketing strategy can earn trustworthiness with customers and provide a stage for revenue growth, it’s an area worthy of additional reflection. This paper is an effort to present a picture of green marketing prospects in India.

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