Open AccessA Case Study on Digital Marketing with Reference to India During and Post COVID-19
Author(s) -
Pradipta Mukhopadhyay
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-1873
Subject(s) - digital marketing , casual , promotion (chess) , marketing , business , advertising , digital media , marketing research , online advertising , exploratory research , viral marketing , social media , computer science , the internet , world wide web , political science , sociology , politics , anthropology , law
Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used for digital advertising. This paper will study the implications of digital marketing in the modern world along with the difference between traditional marketing and digital marketing and the present stage of digital marketing in India. The current study has been casual, exploratory and empirical in nature and the data needed for research work has been collected by using both direct and indirect method of data collection.