Open AccessStrategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer
Author(s) -
Urmita Sharma
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-1834
Subject(s) - marketing buzz , influencer marketing , viral marketing , business , social media , advertising , digital marketing , marketing , return on marketing investment , marketing strategy , marketing management , relationship marketing , computer science , world wide web
Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.