Open AccessBranding Strategies of Noodle Companies: A Case Study of Recovery of Maggi
Author(s) -
Ranjana Pandey Mishra
Publication year - 2021
Publication title -
international journal of advanced research in science, communication and technology
Language(s) - English
Resource type - Journals
ISSN - 2581-9429
DOI - 10.48175/ijarsct-1110
Subject(s) - business , brand image , marketing , newspaper , taste , advertising , descriptive research , food science , sociology , chemistry , social science
The study aims to find out the noodle companies and their branding strategy in India. The purpose of study is to know the leading noodle brands in India and the renowned Nestle India Maggi noodles recovery after it was banned in 5th June 2015 in some states of India. The study is about the noodle companies branding strategy. The leading company Nestle India Ltd. (NIL). It came into existence in 1982 in India. It was the Swiss company founded in 1866 by Henri Nestle with focus on Great taste with health, nutrition and wellness. The research objectives are: (1) To observe the branding strategies adopted by the Maggi. (2) To observe the branding strategy of the competing noodle companies.(3)To observe the strategy that may adopt by Maggi to recover its brand image. The research will be descriptive research based on secondary data like journals, newspaper articles, websites etc. The research methodology will have variables like the demand of Maggi noodles and its impact/ influence to Indian market. Expected conclusion would be the importance of branding for the leading noodle company to recover its image post decline.