Customer Retention and Survival During COVID-19 Recession – A Study on the Shift in the Retail Industry in India | Zendy

E. Jalaja | Zendy

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Customer Retention and Survival During COVID-19 Recession – A Study on the Shift in the Retail Industry in India

Author(s) -

E. Jalaja

Publication year - 2020

Publication title -

international journal of advanced research in science communication and technology

Language(s) - English

Resource type - Journals

ISSN - 2581-9429

DOI - 10.48175/574

Subject(s) - retail industry , covid-19 , business , recession , marketing , descriptive research , pandemic , descriptive statistics , economics , sociology , social science , medicine , disease , pathology , infectious disease (medical specialty) , keynesian economics , statistics , mathematics

COVID-19 situation has made life difficult for everyone around the world. So is the case with retail industry. Indian Retail Industry has come across major issues when they faced the pandemic situation as the customers are not tech savy and they are not much fond of ordering online especially groceries. So, survival is one of the important problems and customer retention This article highlights the strategies the Indian Retail Industry is adopting and how they are able to retain customers. The study has adopted descriptive research methodology and has conducted personal interviews and followed observation methods to collect the data.

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