Open AccessThe Effectiveness of Product Placement in Tamil movies: A Study with Reference to the State of Tamil Nadu, India
Author(s) -
Saravana Kumar,
K. Soundarapandiyan
Publication year - 2022
Publication title -
south asian journal of social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2582-7065
DOI - 10.48165/sajssh.2022.3503
Subject(s) - tamil , hindi , product (mathematics) , advertising , hollywood , business , psychology , marketing , sociology , computer science , artificial intelligence , history , mathematics , art , literature , geometry , art history