Information Source Utilization by Livestock and Poultry Farmers of Uttar Pradesh

The study was conducted during 2020-2021 to assess the information sources utilizationpattern of livestock and poultry farmers of Uttar Pradesh. A total of 120 farmers, 40 fromeach group i.e., dairy, piggery and poultry were selected randomly. Semi-structured personalinterview and online survey through google forms were considered together for collectionof data keeping in view the COVID-19 second wave. Information source utilization bymajority of the respondents was medium. ICT utilization among the respondents wasmaximum with mean score of 0.63 followed by mass media with mean score of 0.51 andextension agency contact with mean score of 0.498. Education, land holding and experiencein farming business were found to be significant contributors in information sourceutilization. Except age, all the variables such as education, annual income, land holding,experience in farming business and number of trainings undergone were positively correlatedwith information source utilization of the respondents.