Open AccessFactors Influencing Consumer’s Choice of Streaming Over the top (OTT) Platforms
Author(s) -
Suman Ghalawat,
Ekta Yadav,
Mohit Kumar,
Neelam Kumari,
Megha Goyal,
Amita Girdhar,
Sunita Agarwal
Publication year - 2021
Publication title -
indian journal of extension education
Language(s) - English
DOI - 10.48165/ijee.2021.57323
Subject(s) - cronbach's alpha , marketing , advertising , the internet , business , mathematics , computer science , service (business) , world wide web