Open AccessThe Effect Of Sports Celebrities Use In Social Media Advertisements On The Purchasing Behavior Of Consumers: A Research On The X, Y And Z Generation In Nigde Provınce
Author(s) -
Mehmet Mürütsoy,
Murat Toksarı
Publication year - 2021
Publication title -
erciyes üniversitesi sosyal bilimler enstitüsü dergisi
Language(s) - Turkish
Resource type - Journals
eISSN - 2148-8657
pISSN - 1300-1582
DOI - 10.48070/erusosbilder.865508
Subject(s) - humanities , marketing communication , advertising , art , business