Open AccessThe effect of brand personality and self-respect concepts on consumer purchase styles: An application on university students
Author(s) -
Sinem SARGIN,
Leyla Leblebici Koçer
Publication year - 2020
Publication title -
erciyes üniversitesi sosyal bilimler enstitüsü dergisi
Language(s) - English
Resource type - Journals
eISSN - 2148-8657
pISSN - 1300-1582
DOI - 10.48070/erusosbilder.781624
Subject(s) - psychology , brand image , theology , humanities , business administration , advertising , philosophy , business