Open AccessEmerging Trends in E-Marketing In India
Author(s) -
Vijaya Lakshmi,
V Asst
Publication year - 2021
Publication title -
international journal for innovative engineering and management research
Language(s) - English
Resource type - Journals
ISSN - 2456-5083
DOI - 10.48047/ijiemr/v10/i09/29
Subject(s) - digital marketing , marketing , pace , business , the internet , goods and services , product (mathematics) , marketing research , marketing mix , advertising , return on marketing investment , digital revolution , online advertising , product marketing , business marketing , marketing strategy , engineering , economics , telecommunications , computer science , world wide web , geography , market economy , geometry , mathematics , geodesy
E- Marketing is the avenue of electronic communication which is used by the marketers toendorse the goods and the services towards marketplace.E-marketingmeans using digitaltechnologies to help sell your goods or services. These technologies are a valuable complementto traditional marketing methods whatever the size of your company or your business model. Thesupreme purpose of the digital marketing is concerned with consumers and allows the consumersto intermingle with the product by virtue of digital media. Indian market is significantlychanging with the massive use of Internet and information technology.E- Marketing is beingused in different ways for marketing activities. The pace of change continues to be rapid withdigital channels constantly growing in volume and strength. Day by day growing Digital Marketin India is an evident that theDigitization is taking place with a high speed. E-commerce websiteare providing all the goods and services through online portals online today. Therefore, thispaper has focused on understanding the growth of digital marketing in India and what are thecurrent and future trends in digital marketing.