Open AccessTo Study the Role of E-Commerce to Sustain Agripreneres
Author(s) -
C. Sreedhar,
K. Sujatha,
C. Sreedhar
Publication year - 2021
Publication title -
international journal for innovative engineering and management research
Language(s) - English
Resource type - Journals
ISSN - 2456-5083
DOI - 10.48047/ijiemr/v10/i09/25
Subject(s) - business , livelihood , agriculture , marketing , product (mathematics) , agricultural economics , commerce , economics , geography , geometry , mathematics , archaeology
India is called as Agrarian country as many people dependent on agriculture for theirlivelihood. Agriculture plays a vital role in the development of economic system. Theagricultural sector contribution is majorly increasing to marketable surplus. The durableproducts like rice, pulses, cereals ,legume , spices, tobacco, coffee, etc. are being marketedthrough online. Nearly 50 E commerce websites are promoting technology as well as agriproducts. Agri-Commerce constitutes a good market in business world.COVID -19 an outbreak of a pandemic disease. The entire world faces this pandemic inunified isolation. It is badly affected to marketing of agricultural products due to lockdown.Logistic system is stopped to avoid the spreading of corona. All business partners andretailers are shutting their entrance doors around the world and encouraging their customersto shop online instead of direct sales. Perishable goods like Fruits and Flowers market hassignificantly affected. Mango fruit- juice Manufacturing Market has also been significantlyimpacted.This paper is exploring the problems faced by mango business people during covid age inprakasam dt and identifying a solution of to this problem by creating the information system (IS)which is formal and user friendly. An organized system can be designed to collect, process,store, and distribute seasonal fruits with good quality for consumers at easy delivery and atlow prices.ANOVA and Literature Survey Method are mainly used to reach the objectives.