Open AccessMedia, the Reflector of Transition and Skills in the New Normal of Pandemic
Publication year - 2020
Publication title -
international journal for innovative engineering and management research
Language(s) - English
Resource type - Journals
ISSN - 2456-5083
DOI - 10.48047/ijiemr/v09/i12/102
Subject(s) - globe , consumerism , foregrounding , avatar , media culture , transition (genetics) , pandemic , face (sociological concept) , new media , sociology , fake news , new normal , media studies , covid-19 , aesthetics , political science , public relations , psychology , art , social science , literature , law , medicine , biochemistry , chemistry , disease , pathology , neuroscience , infectious disease (medical specialty) , gene
Individual views, beliefs, knowledge, acceptance and reformation towards an integrated and transcended world culture is largely shaped and sufficed through the medium of media be it electronic, print, advertising or the platform of YouTube channel. One cannot overlook the influence of media in executing cultural communication, reconnaissance, correlation and edutainment. Media, the mirror of the modern society not only makes the individual aware of the present happenings existing around the globe but manifests as the key anchor in transition and transformation.With the dreadful advent of the disastrous Covid 19, the human life and existence has undergone a radical change in terms of education, vocation, consumerism and scientific research. The pandemic counter face has not only brought man close to real life challenges and crisis but also has shown different ways of empowering his creative mind to new avenues of overcoming strife with skilled traits and resolutions.The present paper attempts in foregrounding the individual and collective efforts in strengthening the young generations equip with soft skills, communication skills, creative thinking forum and inspiring lives in the platform of YouTube channel as well as enabling edification with techno tools through virtual classroom discourse in the new normal of Pandemic.