Open AccessStrip Malls, City Trees, and Community Values
Author(s) -
Kathleen L. Wolf
Publication year - 2009
Publication title -
arboriculture and urban forestry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.222
H-Index - 47
eISSN - 2155-0778
pISSN - 1935-5297
DOI - 10.48044/jauf.2009.008
Subject(s) - zoning , business , willingness to pay , geography , perception , quality (philosophy) , environmental planning , land use , ecosystem services , urban landscape , agricultural economics , civil engineering , ecology , engineering , economics , philosophy , epistemology , neuroscience , ecosystem , biology , microeconomics
Strip malls (also known as mini-malls) are a common urban land use, historically promoted by U.S. zoning practices that concentrate retail and commercial development in a narrow band along arterials and major streets. More recently, communities are redeveloping mini-mall zones, expanding landscape plantings as biotechnology, and attempting to create a sense of place. This study assessed public response to urban forest and landscape options. Surveys depicted varied roadside, property-edge treatments. Residents of three major cities in the Pacific Northwest, U.S., were asked to indicate their preferences and perceptions concerning a four-concept framework: visual quality, retail perceptions, patronage behavior, and pricing for goods and services. Respondents preferred landscaped roadsides and report positive retail behavior such as willingness-to-pay 8.8% more for goods and services in well-landscaped malls. Roadside management guidelines are proposed based on the research results.