Open AccessWHO'S WINNING THE BURGER WARS? A CLOSER LOOK AT SOCIAL NETWORKING, ENTERPRISE SOCIAL NETWORKS, AND CUSTOMER ENGAGEMENT
Publication year - 2018
Publication title -
issues in information systems
Language(s) - English
Resource type - Journals
eISSN - 2331-3838
pISSN - 1529-7314
DOI - 10.48009/4_iis_2018_16-25
Subject(s) - customer engagement , social enterprise , business , marketing , sociology , social media , public relations , computer science , political science , world wide web