WHO'S WINNING THE BURGER WARS? A CLOSER LOOK AT SOCIAL NETWORKING, ENTERPRISE SOCIAL NETWORKS, AND CUSTOMER ENGAGEMENT | Zendy

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WHO'S WINNING THE BURGER WARS? A CLOSER LOOK AT SOCIAL NETWORKING, ENTERPRISE SOCIAL NETWORKS, AND CUSTOMER ENGAGEMENT

Author(s) -

Philip Kim

Publication year - 2018

Publication title -

issues in information systems

Language(s) - English

Resource type - Journals

eISSN - 2331-3838

pISSN - 1529-7314

DOI - 10.48009/4_iis_2018_16-25

Subject(s) - customer engagement , social enterprise , business , marketing , sociology , social media , public relations , computer science , political science , world wide web

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