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FACTORS AFFECTING SOCIAL ECOMMERCE ADOPTION IN AN ARAB COUNTRY: FINDINGS FROM A QUALITATIVE STUDY
Author(s) -
Kamel Rouibah
Publication year - 2017
Publication title -
issues in information systems
Language(s) - English
Resource type - Journals
eISSN - 2331-3838
pISSN - 1529-7314
DOI - 10.48009/2_iis_2017_123-135
Subject(s) - qualitative research , business , marketing , sociology , social science

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