WHAT MORE INFLUENCES THE FOLLOWERS? THE EFFECT OF DIGITAL INFLUENCER ATTRACTIVENESS, HOMOPHILY AND CREDIBILITY ON FOLLOWERSPURCHASE INTENTION | Zendy

Joanna Santiago | Zendy; Tânia Serralha | Zendy; S Bae | Zendy; T Lee | Zendy; B Balakrishnan | Zendy; M Dahnil | Zendy; W Yi | Zendy; O Berezan | Zendy; A Krishen | Zendy; S Agarwal | Zendy; P Kachroo | Zendy; L Blackwell | Zendy; J Hardy | Zendy; T Ammari | Zendy; T Veinot | Zendy; C Lampe | Zendy; S Schoenebeck | Zendy; D Boyd | Zendy; M Chau | Zendy; K Chaykowski | Zendy; J Colliander | Zendy; M Dahln | Zendy; E Constantinides | Zendy; P Correia | Zendy; I Medina | Zendy; E Djafarova | Zendy; C Rushworth | Zendy; K Eyal | Zendy; A Rubin | Zendy; T Fernandes | Zendy; I Inverneiro | Zendy; B Fogg | Zendy; J Marshall | Zendy; O Laraki | Zendy; A Osipovich | Zendy; C Varma | Zendy; N Fang | Zendy; M Treinen | Zendy; D Giles | Zendy; R Goldsmith | Zendy; B Lafferty | Zendy; S Newell | Zendy; J Hair | Zendy; L Hopkins | Zendy; V Kuppelwieser | Zendy; J Henseler | Zendy; T Dijkstra | Zendy; M Sarstedt | Zendy; C Ringle | Zendy; A Diamantopoulos | Zendy; D Straub | Zendy; R Calantone | Zendy; J Hughes | Zendy; S Jacobs | Zendy; A Wonneberger | Zendy; S Jin | Zendy; J Phua | Zendy; P Homer | Zendy; E Keller | Zendy; B Fay | Zendy; D Kim | Zendy; H Kim | Zendy; R Korte | Zendy; Z Latiff | Zendy; N Safiee | Zendy; J Lee | Zendy; B Watkins | Zendy; H Li | Zendy; Y Sakamoto | Zendy; S Lincoln | Zendy; B Robards | Zendy; H Liu | Zendy; W Liu | Zendy; V Yoganathan | Zendy; V Osburg | Zendy; J Mills | Zendy; E Aronson | Zendy; R Nunes | Zendy; J Ferreira | Zendy; A Freitas | Zendy; F Ramos | Zendy; C Ponte | Zendy; T Rashidi | Zendy; A Abbasi | Zendy; M Maghrebi | Zendy; S Hasan | Zendy; T Waller | Zendy; J Santiago | Zendy; D Magueta | Zendy; C Dias | Zendy; B Smith | Zendy; K Sokolova | Zendy; H Kefi | Zendy; A Sukhdial | Zendy; D Aiken | Zendy; L Kahle | Zendy; B Till | Zendy; M Busler | Zendy; E Uzunolu | Zendy; S Kip | Zendy; D Weinswig | Zendy; B Wu | Zendy; T Mei | Zendy; W Cheng | Zendy; Y Zhang | Zendy; L Xiang | Zendy; X Zheng | Zendy; M Lee | Zendy; D Zhao | Zendy; J Xu | Zendy; Q Kang | Zendy; Z Song | Zendy; C Clarke | Zendy; K Zernigah | Zendy; K Sohail | Zendy; M Zhang | Zendy; C Ho | Zendy; P Fang | Zendy; Y Lu | Zendy; R Ho | Zendy; W Zhang | Zendy; S Watts | Zendy

Open Access

WHAT MORE INFLUENCES THE FOLLOWERS? THE EFFECT OF DIGITAL INFLUENCER ATTRACTIVENESS, HOMOPHILY AND CREDIBILITY ON FOLLOWERSPURCHASE INTENTION

Author(s) -

Joanna Santiago,

Tânia Serralha,

S Bae,

T Lee,

B Balakrishnan,

M Dahnil,

W Yi,

O Berezan,

A Krishen,

S Agarwal,

P Kachroo,

L Blackwell,

J Hardy,

T Ammari,

T Veinot,

C Lampe,

S Schoenebeck,

D Boyd,

M Chau,

J Xu,

K Chaykowski,

J Colliander,

M Dahln,

E Constantinides,

P Correia,

I Medina,

E Djafarova,

C Rushworth,

T Dijkstra,

J Henseler,

K Eyal,

A Rubin,

T Fernandes,

I Inverneiro,

B Fogg,

J Marshall,

O Laraki,

A Osipovich,

C Varma,

N Fang,

M Treinen,

D Giles,

R Goldsmith,

B Lafferty,

S Newell,

J Hair,

M Sarstedt,

L Hopkins,

V Kuppelwieser,

J Henseler,

T Dijkstra,

M Sarstedt,

C Ringle,

A Diamantopoulos,

D Straub,

R Calantone,

J Hughes,

S Jacobs,

A Wonneberger,

S Jin,

J Phua,

L Kahle,

P Homer,

E Keller,

B Fay,

D Kim,

H Kim,

R Korte,

Z Latiff,

N Safiee,

J Lee,

B Watkins,

H Li,

Y Sakamoto,

S Lincoln,

B Robards,

H Liu,

W Liu,

V Yoganathan,

V Osburg,

J Mills,

E Aronson,

R Nunes,

J Ferreira,

A Freitas,

F Ramos,

C Ponte,

T Rashidi,

A Abbasi,

M Maghrebi,

S Hasan,

T Waller,

J Santiago,

D Magueta,

C Dias,

B Smith,

K Sokolova,

H Kefi,

A Sukhdial,

D Aiken,

L Kahle,

B Till,

M Busler,

E Uzunolu,

S Kip,

D Weinswig,

B Wu,

T Mei,

W Cheng,

Y Zhang,

L Xiang,

X Zheng,

M Lee,

D Zhao,

J Xu,

Q Kang,

Z Song,

C Clarke,

K Zernigah,

K Sohail,

M Zhang,

C Ho,

P Fang,

Y Lu,

R Ho,

W Zhang,

S Watts

Publication year - 2022

Publication title -

issues in information systems

Language(s) - English

Resource type - Journals

eISSN - 2331-3838

pISSN - 1529-7314

DOI - 10.48009/1_iis_2022_107

Subject(s) - influencer marketing , credibility , social media , attractiveness , advertising , physical attractiveness , affect (linguistics) , psychology , homophily , perception , structural equation modeling , social psychology , social influence , source credibility , digital media , risk perception , consumer behaviour , social network (sociolinguistics) , consumption (sociology) , quality (philosophy) , heuristics , media consumption , focus (optics)

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom

About

About Careers Publisher Partners Contact Us Our institutional solutions Get Organisational Trial or Quote

Learn

FAQs Blog Terms of Use Privacy Policy

Download the Zendy App

Discover

Explore

Home ZAIA Blog