Open AccessThe Implication of Internal Social Media on Employee Engagement in IT Companies
Author(s) -
Pavithra Varadharajulu,
S. Meenakumari
Publication year - 2017
Publication title -
journal of business management and information systems
Language(s) - English
Resource type - Journals
ISSN - 2394-3130
DOI - 10.48001/jbmis.2017.0401005
Subject(s) - internal communications , social media , employee engagement , socialization , business , public relations , employee research , context (archaeology) , work engagement , work (physics) , marketing , psychology , political science , engineering , social psychology , paleontology , mechanical engineering , law , biology
The Internal Social Media is a tool and an opportunity for organizations to examine the implications of social media and to upgrade employee engagement. The usage of internal social media applications enables employees to share the personal and professional information and better communication amongst themselves. Increase in the usage of internal social media in corporates degrades work in an organization. In this context, very little research has been conducted to explore the impact of social media tool on the working structure, supervision and work empowerment amongst the employees. This paper focuses on the relationship between internal social media usage `and employee engagement in IT sector. The population of the study includes employees of IT sector, sample size of this study being 100 employees. This helps in creating a friendly atmosphere among employees to discuss their ideas, thereby exploring employee engagement. The results indicate that socialization tools enhance technologies, increase the effectiveness of organizational commitment and the level of efficiency in employee engagement. The usage of internal social media is also associated with the level of efficiency and innovation, entrepreneurship, communication, and acceptance of change in the organization.