Open AccessReklamlara Yönelik Algı ve Kuşaklar: X, Y ve Z Kuşaklararası Karşılaştırması
Author(s) -
Mehmet KARANFİLOĞLU,
Murat SAĞLAM,
Füsun Topsümer
Publication year - 2022
Publication title -
i̇letişim kuram ve araştırma dergisi
Language(s) - Turkish
Resource type - Journals
ISSN - 2147-4524
DOI - 10.47998/ikad.1057266
Subject(s) - context (archaeology) , consumption (sociology) , advertising , digital era , perception , period (music) , digital media , generation y , generation x , sociology , business , political science , marketing , social science , psychology , geography , art , computer science , the internet , economics , archaeology , demographic economics , neuroscience , baby boomers , world wide web , law , aesthetics