Open AccessThe Future with New Brand Identity – Success Story of Capgemini: A Case Study
Author(s) -
Anantha Murthy,
P. S. Nethravathi
Publication year - 2021
Publication title -
international journal of case studies in business, it, and education
Language(s) - English
Resource type - Journals
ISSN - 2581-6942
DOI - 10.47992/ijcsbe.2581.6942.0113
Subject(s) - originality , swot analysis , creativity , presentation (obstetrics) , identity (music) , value (mathematics) , sustainability , marketing , business , knowledge management , computer science , psychology , social psychology , medicine , ecology , machine learning , biology , radiology , physics , acoustics
Background/Purpose: Capgemini, a pioneer in the IT business, has more than 45 years of worldwide experience collaborating with driving collisions and now takes its Guiding, Development, and Re-appropriating ability to India. This achievement can be explained by several aspects that are worth considering.Objective: To observe the growth of Capgemini and review the contributing factors that helped this growth. Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and also using SWOT framework. Findings/Result: Based on the study through various resources and also by analyzing the facts and figures, it is observed that sustaining in the IT field is a difficult job that requires many strategies and procedures to be followed. Creativity, Innovation, Sustainability, Motivation are some of the proven solutions for the same. Research limitations/implications: The analysis and solutions mentioned in this paper are limited to companies whose business and annual turnover and experience are as close to Capgemini. Originality/Value: This paper focuses on various factors and scenarios that have made the growth of Capgemini possible and taken it to the level of success.Paper Type: A Research Case study paper on the success story of Capgemini in becoming the brand identity of the future.