Open AccessImpact of COVID-19 Pandemic on Zomato: A Case Study
Author(s) -
Kiran Raj K. M.,
Nandha Kumar K. G.
Publication year - 2021
Publication title -
international journal of case studies in business, it, and education
Language(s) - English
Resource type - Journals
ISSN - 2581-6942
DOI - 10.47992/ijcsbe.2581.6942.0098
Subject(s) - covid-19 , business , swot analysis , tourism , revenue , food delivery , marketing , pandemic , finance , geography , medicine , disease , archaeology , pathology , virology , outbreak , infectious disease (medical specialty) , biology
The advancement and use of smart-phones and internet resulted in improving online services.Zomato is a digital platform combining restaurants and an online food delivery systemlaunched in 2008. The implementation of Lockdown to slow down the spread of pandemicCOVID-19 resulted in badly affecting tourism, transport, economy, and hotel industry. Zomatofood delivery is recovering from the effect of COVID-19 at a rapid rate with ~80% recoveryin metro regions. The revenue in the fiscal year 2020 is increased by 105% and cost by 47%.The main objective of this paper is to understand online food delivery service by using a survey,how Zomato is operating in COVID-19, its effect on the culture of the hotel industry, theintroduction of contactless dinning and challenges. The evaluation of the company is doneusing the SWOT analysis.