Open AccessCompany Analysis – The Beginning Step for Scholarly Research
Author(s) -
P. S. Aithal
Publication year - 2017
Publication title -
international journal of case studies in business, it, and education
Language(s) - English
Resource type - Journals
ISSN - 2581-6942
DOI - 10.47992/ijcsbe.2581.6942.0001
Subject(s) - process (computing) , subject (documents) , class (philosophy) , case study research , case analysis , computer science , knowledge management , management science , management , engineering , artificial intelligence , economics , operating system , library science
Company analysis is the important type of case method in Research Methodology and iscommonly used by the beginners of scholarly research. A case study based management research and teaching pedagogy are adopted by many business schools with the belief that it is a most powerful way to study and learn new lessons required to identify, understand, and solve the problems in the process of managing and leading the organizations. Developing a business case on various managing aspects of a company and analysing case forces students to grapple with exactly the kinds of situations, decisions, and dilemmas managers confront every day. Company analysis is a powerful tool in developing both research case study and teaching case study in business management subject. Compared to industry analysis, company analysis gives focused and deeper insight into a company and its business in terms of challenges and opportunities. In this paper, we have discussed the procedure of writing company focussed case study based on a newly developed company analysis framework. Wealso recommend the Company analysis as a class of case study methodology in management research for the beginners and budding researchers as a beginning step in scholarly research.