Open AccessUnderstanding user satisfaction with Chinese government social media platforms
Author(s) -
Fengling Yang,
Shan Zhao,
Wenyong Li,
Richard Evans,
Zhang Wei
Publication year - 2020
Publication title -
information research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.397
H-Index - 49
ISSN - 1368-1613
DOI - 10.47989/irpaper865
Subject(s) - social media , microblogging , presentation (obstetrics) , government (linguistics) , context (archaeology) , china , computer science , e government , public relations , political science , world wide web , information and communications technology , medicine , paleontology , linguistics , philosophy , biology , law , radiology
. The purpose of this paper is to understand government social media from the perspective of user satisfaction and to evaluate it in the context of presentation, content and utility of the government affairs' microblogs in China. Method. Based on the comprehensive information theory, this study will generalise descriptions about the factors affecting the user satisfaction in the existing research. Analysis. Taking Chinese government affairs microblogs as examples, the paper utilises structural equation modelling to analyse an online survey study. Results. Its result indicates that presentation, content and utility have a positive influence on user satisfaction with Chinese government social media platforms. Conclusions. This study gets rid of the oversimplified description of the application of government social media, and could provide policy reference for subsequent adoption strategies of government social media.