Open AccessFactors Influencing Consumers’ Purchase Intention of Counterfeit ‘Kente’ Products in the Kwabre East District
Author(s) -
Odiatuo Yaw Dwobeng,
Gloria K.Q. Agyapong,
Kwamina Minta Nyarku
Publication year - 2020
Publication title -
journal of business and enterprise development
Language(s) - English
Resource type - Journals
ISSN - 2026-500X
DOI - 10.47963/jobed.2020.01
Subject(s) - counterfeit , advertising , marketing , business , perception , psychology , geography , archaeology , neuroscience