Open AccessPopularity in Facebook Pages: What role network structural variables play?
Author(s) -
Emiliano Gutiérrez,
Juan Manuel Ceferino Larrosa
Publication year - 2020
Publication title -
awari.
Language(s) - English
Resource type - Journals
ISSN - 2675-522X
DOI - 10.47909/awari.68
Subject(s) - popularity , disconnection , computer science , social media , world wide web , internet privacy , social network (sociolinguistics) , advertising , psychology , business , social psychology , political science , law
Facebook pages (FP) are meeting points between events and actors in virtual social networks (RSV) of this platform. Companies and events bring together actors that participate through the online expression mechanisms that are enabled, through reactions, tagging, photo posting, liking, comments, etc. These interactions form online contact networks. We propose to investigate structural variables of the networks captured online with structural variables of these networks. We found that various structural variables related to concentration or disconnection between nodes are negatively associated with popularity measured by the number of likes, on the other hand, the most popular FPs associated with the media (radio and news).