An Empirical Study On Factors Influencing Consumer Behavior Towards Dairy Products

Indian dairy cultivating has been portrayed by co-agents including a large number of people. Indian extraordinary items have been comprehensively in the classifications of dairy and poultry items, vegetables and organic products, flavors, oats, oil seeds, consumable oils and certain prepared items. The Indian government's first monetary study expressed that India represents 17 percent of world generation of drain. The normal year-on-year development rate of drain at 4.04 percent versus the world normal of 2.2 percent demonstrates continued development in accessibility of drain and drain items for the developing populace. Keeping this in view the study has been directed to factors influencing the selection of store for purchasing of dairy products. The investigation has been conveyed by controlling an organized poll to gather the information from the respondents and anslysed it by utilizing SPSS 20.0. The examination uncovered that the main considerations impacting the buy choice are accessibility of items, close to home, credit office and the respondents are minimum made a big deal about the inside condition of the store.