Open AccessSupply Chain Management: Application in Agriculture Marketing
Author(s) -
Rakesh Patidar,
Imtiyaz Khan,
Arun Sharma
Publication year - 2010
Publication title -
interscience management review
Language(s) - English
Resource type - Journals
ISSN - 2231-1513
DOI - 10.47893/imr.2010.1063
Subject(s) - agriculture , demand chain , supply chain management , supply chain , marketing , business , marketing management , agricultural marketing , chain (unit) , marketing research , marketing strategy , process management , service management , relationship marketing , geography , physics , archaeology , astronomy
In this paper author highlighted Supply Chain Management in agriculture marketing and implemented throughout the chain to guarantee optimal chain performance. This paper author compares traditional marketing of Indian Agriculture marketing and proposed methodology of Agriculture marketing using supply chain Management.