Open AccessRelação entre frequência de prática e importância atribuída pelos praticantes
Author(s) -
Ricardo Zanetti Gomes,
Diana Franco,
Maria Aparecida Dias,
Fernando Martins,
António Sérgio Damásio,
Francisco Campos
Publication year - 2020
Language(s) - English
DOI - 10.47863/tnwg7677
Subject(s) - test (biology) , psychology , quality (philosophy) , descriptive statistics , service quality , medical education , service (business) , applied psychology , medicine , marketing , business , statistics , mathematics , paleontology , philosophy , epistemology , biology
For the success of fitness organisations, it is determinant to know the characteristics of the consumers, to meet their demands. The aim of this investigation is to characterise the gym clients and relate the importance given to the reasons to practice, service quality and the quality of the instructor, according to their frequency of practice. The questionnaire “Importance Attributed in Fitness (IAF)” was applied to 560 clients, from 18 to 71 years old, 325 are female and 235 male. Descriptive statistics were used to characterization, and correlations were made with Spearman test, to a significance level of 5%. The client’s majority start their practice with 20 years of age or less (57.1%) and have attended between 1 to 3 gyms (67.9%). Practice alone (51.1%), 1 to 4 times a week (74.2%), for 31 to 90 minutes (87.6%). Higher the frequency of practice was, the less importance is given to affordable price (r=-0.106; p=0.012), proximity with workplace (r=-0.096; p=0.025), planning (r=-0.091; p=0.032) and instruction (r=-0.088; p=0.039), among others. These results provide information that can be used to design or service improve, taking into consideration the specificity of the target, increasing their satisfaction and raise retention.